Social Media Contest
What?
Conceptualized, designed, and launched a creative social media campaign that combined engaging visuals with interactive content to captivate the target audience.
Goal:
To increase follower count and reward fans through a fun, game-like experience that encouraged participation, sharing, and ongoing engagement.
Outcome:
Achieved significant growth across social platforms, boosting follower count and fan interaction through high participation rates, increased reach, and positive
community feedback.
*Hyperlinked photos
Themed Gameday Posts
What?
Created custom social media posts for every game day, tailoring content to match special theme nights like Breast Cancer Awareness and Purdue Night with bold visuals and engaging messaging.
Goal:
To excite fans, increase awareness of theme nights, and drive game attendance through eye-catching, on-brand content.
Outcome:
Themed posts consistently received high engagement, and major theme nights broke attendance records, proving the power of targeted social promotion.
Carousel Recap Posts
What?
Captured, edited, and posted carousel recap posts for every homestand. These would often highlight players, fans, notable events, and sponsors attending the games.
Goal:
Highlight the in-game experience to give fans at home a taste of the excitement and encourage future ticket sales, while also providing those in attendance with lasting memories and building anticipation for upcoming home games.
Outcome:
Carousel posts did very well interaction-wise. Players would often share these posts to their personal Instagram stories, driving profile views and engagement.
